Fowler Academy
The Fowler Academy took over running of Liverpool's former Melwood training ground after Liverpool moved to a new site. Melwood was re-purposed to offer sport and educational opportunities for children from the Liverpool City region.
The Fowler Academy operates as a football academy for training professional youth football. It also offers qualification-based courses which include A-level courses, business and technology education council (BTEC) courses, gym and personal training, and football coaching.
Creative director: John Mahood
Illustrator: Karl Thyer
What we worked on: Creative direction, branding, social media, promotional items
“To refresh our brand identity as we moved to Melwood, we partnered with Nice Guys for a comprehensive rebranding project. They delivered a fantastic set of user-friendly brand guidelines that empowered our staff to consistently represent the brand. The incorporation of Robbie's favorite kits into the color scheme added a unique and personal touch that resonated with our audience. Additionally, the social media templates they provided have been instrumental in boosting our engagement.”
Scott FowlerBusiness Development Manager at Fowler Education and Football Academy

























