Playbook Fusion

Playbook Fusion are a boutique B2B games studio uniting the gambling and video games industries to deliver a new genre of betting products.

Creative director: John Mahood

Senior designer: Dann Stewart

Designer: Alex Friend

What we delivered: Creative direction, branding, UX/UI design, website design, merchandise design

“Nice Guys didn't just create a brand, they captured the essence of what we're building: a revolutionary fusion of sports betting and video gaming. Their deep understanding of both industries allowed them to craft a brand identity that speaks to B2C operators and brings something new to what is a well established industry. It's fresh, innovative, and perfectly reflects the immersive experience we're creating.

Thanks to Nice Guys, Playbook Fusion is poised to not just enter the online gaming industry, but redefine it. We're confident our games will set the standard and make us a leader in sports content. We can't wait to see the impact!”

Steve RogersCEO/Founder